Since starting our business in 2004, it has been operated from our home in Chilliwack, British Columbia.
Keeping our business close knit, and focused on family and friends has been our priority since the beginning. We try not to take life too seriously, and do our best to stay lighthearted in our approach to all things. Because of this, we have been able to maintain genuine, personal connections with our clients while providing quality services and products.
Danena: Bent Rod's Wife & Secretary
Taking care of the inner workings of the business, Danena is the other half of the entire operation. She has been by Rod's side throughout all of the stages of the business's development, and continues to make sure everything is running smoothly at all times.
Madeleine: Office Assistant
Having recently joined our office, Madeleine is responsible for helping out with anything that needs doing, whether it be filling orders, answering the phone or responding to client emails.
If you hear a voice you don't recognize, or see an email signed "Madeleine", it is this lovely lady you are speaking to!
Where Bent Rods Jigs Started
After researching jig fishing being done in the US, Rod decided to give it a try for himself on the Thompson River. He ended up losing a monstrous catch due to the hooks used on the jigs being too weak, and bending completely out of shape. Having had this experience, he realized that he had an opportunity to share this fishing technique with other fishermen, while at the same time vastly improving the quality of the jigs that were available to them. Our jigs have been hand tied by our friends and family in the Lower Mainland ever since.
Rod was so devastated after losing that enormous Steelhead, that he saved two of the bent out hooks, to commemorate the experience!
This phrase we use is not just a catchy line. It is precisely the inspiration we used to begin making jigs, and the one we are committed to upholding every day.
"Designed to meet the demands of hardcore fishing!"